About the Project

The event was a celebration of FedEx’s latest innovations, offering staff an immersive experience filled with exciting events, a fun cruise, and insightful presentations.

The project involved creating the event branding, featuring a custom illustration of Sentosa in FedEx colours with a vibrant, watercolour style. The branding extended across a microsite, event collaterals, cards, slide designs, and game concepts, resulting in a memorable two-day experience for the attendees.

The design received personal positive feedback from the client, with remarks like, “You are a magician, I absolutely loved the branding!” The success of this event contributed to FedEx becoming a returning client.