KEY FIGURES
Designing for Clarity
Great design is more than just great looks. It shapes a brand’s strategy, growth, and ultimately, results. intentional.
My focus is to understand your brand’s goals, positioning, and audience to create designs that truly connect. Whether crafting a strong visual identity, a design that converts or a seamless user experience, every detail is intentional.
BACKGROUND
So, Profesionally..
I currently design for an events company in Singapore while also marketing my own beauty business on the side.
Balancing both helps me see design from different angles. Crafting smooth user experiences while driving real results. It’s an exciting mix of creativity, strategy, and understanding what truly connects with an audience.
Key Figures
Years of Experience
2+
Projects Completed
40+
Awards
1 D&AD
Pencil
Outcomes
Increased revenue by
2.5X
Citta by CITA (2022 vs 2024)
Account Reach (no ads)
150K
@cittabycita (avg of 6 months)
Increased site visits by
87%
flashconcepts.com.sg (2022 vs 2024)
Tools
Key Figures
2+
Years of
Experience
40+
Projects Completed
1
D&AD
Pencil
Outcomes
2.5X
Revenue increase
Citta by CITA (2022 vs 2024)
150k
Account Reach (No Ads)
Citta by CITA (2022 vs 2024)
87%
Site visits increase
flashconcepts.com.sg (2022 vs 2024)
Tools
FUN FACTS
But, Personally..
Beyond designing, I love to explore nature, test new recipes, or play deep into an RPG. That’s why I love adding playful, interactive touches to my designs, like this!
My absolute favourite animal is the tortoise!
I just love their derpy expressions
My first ever paid “design” job is to draw a Disney Princess for a friend when I was 9
Painting or drawing while listening to survival game walkthroughs is my means of meditating
Recently picked up cooking and I love planning out meal preps for the week
Flip them out!